Product transparency

How AEOCheck works: audit scope, scoring and limitations

A score is useful only when people can understand what produced it. This page documents what the current scanner observes, how it prioritizes findings and what it cannot tell you.

Important: AEOCheck's score is its own technical diagnostic index. It is not a Google score, ranking prediction, Core Web Vitals result or measure of AI citations.

What a scan does

What the 46 checks cover

Bot & AI access 11 checks

Can search and AI bots reach your pages?

Titles & page basics 10 checks

Does every page say what it is about?

Content clarity 7 checks

Is your text easy to read and quote?

Structured data 3 checks

Can machines tell what your page is?

Links & redirects 8 checks

Do your links lead somewhere?

Mobile, speed & safety 5 checks

Is the page fast, safe and phone-ready?

Share previews 2 checks

Do shared links look right?

For every rule name and its plain-English explanation, visit the complete audit check catalogue.

How the diagnostic score is calculated

The scanner starts with 100 points after at least one page has been analyzed. It groups findings by rule and category so identical warnings are not blindly subtracted once for every occurrence. Each issue receives a severity penalty, adjusted by a category weight and by how broadly it affects the scanned site. The final value is clamped between 0 and 100 and rounded to one decimal place.

SeverityBase penaltyHow to read it
Critical25Major access, safety or availability problem
High12Important issue that can affect multiple pages or key functions
Medium5Meaningful technical or content-quality issue
Low1.5Lower-impact improvement opportunity
Info0Observation that does not reduce the score

Category multipliers and repeated-page coverage affect the total penalty, so two reports with the same number of findings can receive different scores. A site-wide problem is treated differently from one isolated page issue. The formula is designed to prioritize repeated, higher-severity problems; it is not calibrated against Google's ranking data.

What AEOCheck does not measure

How to use the report responsibly

Fix access and indexability problems first, then review high-severity findings and verify every suggested change on the live page. Use Search Console for actual Google queries, impressions, clicks and indexing information. To assess AI visibility, build a fixed set of relevant questions and periodically record the answers and cited URLs across the engines you care about.

For general best practices, see Google's generative AI search guidance. Google states that its normal Search fundamentals apply to AI features and that eligibility does not guarantee crawling, indexing or display.

Run the current audit

Inspect up to 40 public pages and review findings with the documented limitations in mind.

Run AEOCheck